Press Releases
Inspired by Real Travelers, Hotwire Celebrates the Power of the Deal in New Brand Campaign
To Counter Other, More Gimmicky Spots, Hotwire Taps Award-winning Documentarian Errol Morris to Capture Consumers' Love of Scoring a Great Travel Deal

SAN FRANCISCO, June 2, 2014 /PRNewswire/ --®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new "Hotels. Deals. Happiness.™" tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers' feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.

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"Our goal with this new brand campaign is to bring the positive experiences our customers have booking on our site to life and illustrate how travelers feel when discovering they can use Hotwire to get the very best travel deal," said Henrik Kjellberg, president of the Hotwire Group. "We are thrilled to showcase these experiences in two distinct campaigns that show travelers' happiness while planning their next getaway, especially at the moment of booking and realizing they just saved up to 60 percent."

Both launch spots broke on June 2, 2014 and will run on major cable networks in the U.S. over the next several months. In the first TV spot, "Hotwire 180," the travel site highlights the functional benefit of using the site for travel; Morris himself interviews real travelers with hesitation toward blind booking sites and converts them to Hotwire believers once they learn that they can save up to 60 percent on a 4-star hotel, even at the last minute. In the second spot, "How it feels to Hotwire," the emotional benefits booking on Hotwire are showcased, with in-the-moment celebratory reactions being montaged of customers realizing the incredible deal received at the time of booking.

The campaigns were created by Tiny Rebellion in Santa Monica, CA. The "How it feels to Hotwire" spot was directed by The Mercandentes duo Daniel Mercadante and Katina Hubbard, whose work evokes a more artful approach. The "Hotwire 180" spot was done by award-winning director Errol Morris.

"Hotwire customers have unique and personal reasons for booking travel," said Lucas Donat, Founder and CEO of Tiny Rebellion. "But the one thing they can all agree on is how finding a great deal makes them feel.  That's the beauty of this campaign."

Starting today Hotwire's award-winning website and mobile suite for iOS and Android are completely re-skinned to reflect the new brand. The website also features a visual call-out of the deal/star-upgrade received and allows travelers to search for hotels by name from Hotwire's Fare Finder feature.

The mobile products have been updated to highlight the percent saved on each booking, and also include images of the hotel booked once confirmed. To download the free Hotwire Hotels app for iOS, visit: To download the app on Android phones, visit:

About Hotwire is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars and vacation packages.  Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. is an award winning website and Hotwire, Inc. is an operating company within Expedia, Inc. For more information, visit operates sites in 12 countries worldwide:,,,,,,,,,, and In addition to, Hotwire, Inc. also operates  

Hotwire, and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries.  All other trademarks are the property of their respective owners. © 2014 Hotwire, Inc.  All rights reserved. CST # 2053390-50.

About Tiny Rebellion 
Tiny Rebellion is a change agent advertising agency that helps purpose-led companies disrupt their industry while positively impacting the world.  Bolthouse Farms, TRUECar, eHarmony, LegalZoom and Hotwire have all been part of the Tiny Rebellion to make accountable business the most powerful force for positive change.  Tiny Rebellion is located in Santa Monica, California, at the epicenter of Silicon Beach.

Monica Caires
(323) 648-5426 



hotels. deals. happiness. hotwire.


Hotwire® has launched re-designs of its website and suite of mobile apps for iOS and Android.


Hotwire® has launched re-designs of its website and suite of mobile apps for iOS and Android.


To view the multimedia assets associated with this release, please click: