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Nice and Milan expected to see late summer price drops, Hotwire Secret Travel Report reveals
An analysis of Twitter conversations, Google and hotel searches predict which destinations will offer the best deals

LONDON – 15 August, 2012 – Miami, Milan and Nice top the list of destinations that are most likely to see a late summer price drop, an analysis based on 90-days of Google searches, Twitter conversations and hotel booking queries on discount travel site Hotwire.com® reveals. Miami hotels are offering stays for an average of £84 per night, Milan for £67 and Nice for £110, with further discounts expected for those who use ‘secret’ travel sites and book 2-4 weeks ahead of travel.  For those looking to stay closer to home, Cambridge, Oxford and Belfast are likely to experience a dip in visitor numbers and offer a good deal, based on Hotwire research.

 

The Hotwire® Secret Travel Report analyses the level of online activity associated with particular destinations to predict which travel spots are most likely to see lower than usual  visitor numbers over the next three months (August - November) resulting in hotels offering lower prices for budget conscious travellers. 

 

“Empty rooms are a situation that no hotel likes to deal with,” commented Hotwire’s travel expert Fulvia Montresor. “Many hotels would rather offer discounts to attract travellers than operate with lower occupancy levels, particularly in the main holiday seasons.  Our Secret Travel Report is designed to help consumers looking to bag a bargain holiday by identifying the places that are most likely to be offering great deals.”

 

For instance, you can find four star hotels in Milan for as little as £48 a night in the middle of September. Four and five star hotels in cities like Istanbul, Miami, Oxford and Belfast can also be found in September and October for less than £100 a night.

 

“Holidaymakers can often find the largest savings by booking 2-4 before their departure, and by considering options such as ‘secret’ hotel rooms,” she added. Hotels that don’t want to publicise the fact they are discounting rooms frequently work with firms such as Hotwire to offer deep discounts via the secret rooms model, where the general location of the property is shown but the name of the hotel is not revealed until the booking is completed. This booking model allows holidaymakers to stay at 4 and 5-star hotels for 2-star prices and enables hotels to sell rooms that would otherwise remain unsold.”   

 

For the best experience abroad go to:

 

Hotwire Secret Index Ranking

Destination

Average price*

1.

Miami Beach

£84

2.

Milan

£67

3.

Nice

£110

4.

Washington DC

£123

5.

Munich

£119

6.

Brussels

£68

7.

Florence

£81

8.

Ibiza

£113

9.

Istanbul

£83

10.

Boston

£123

 

For the best experience in the UK go to:

Hotwire Secret Index Ranking

Destination

Average price*

1.

Cambridge

£79

2.

Oxford

£93

3.

Belfast

£61

 

* Average prices based on Hotwire bookings made 1/5/12-24/7/12 for August - November.

 

To discover the best holiday spots, the Hotwire Secret Report is based on a statistical model combining both in-house and third-party statistics. Hotwire evaluates the top 50 markets based on Hotwire.com searches, taking into consideration three sets of equally weighted data in order to generate an overall ranking.

 

The formula includes:

  • Twitter mentions of top travel destinations (33.33 percent of overall score)
  • Google searches (33.33 percent of overall score)
  • Searches on Hotwire.com (33.33 percent of overall score)

The reasons why the destinations appear on the Hotwire Secret Travel Report are varied. It could be weather patterns that are spurring lower interest or simply another locale nearby that is getting more attention. Whatever the reason, all the destinations still provide great vacation experiences and this season they will likely offer lower prices to counter the dip in demand.

Methodology

The Hotwire Secret Report is based on a statistical model combining both in-house and third-party research. Hotwire evaluates the top 50 markets based on Hotwire.com searches. The findings are based on three sets of equally weighted data from May - July: Twitter mentions of top travel destinations (measured using Sysomos analytics), Google searches and searches on Hotwire.com. The cities highlighted in this report include travel destinations that have been historically popular with Hotwire travellers, but in the first three months of 2012 have not generated as much activity (searches and conversations) on Twitter, Google and Hotwire.com.